Giacomo Hug | creative content

Uniti dal diritto // political ad


agency _ BMine

concept / design / animation _ Giacomo Hug

The Swiss federal popular initiative “Swiss law, not foreign judges (Self-determination Initiative)” sought to ensure that the Swiss Constitution took precedence over any international agreement. Any incompatible agreement would not applied unless approved by referendum. This would have caused Switzerland to withdraw from many international agreements, damaging the relationships with its neighbours and weakening the government’s credibility.

I worked on the “Uniti per il diritto” campaign by BMine Consulting to create this social media ad explaining why such initiative would be damaging to the Swiss national interests.