Giacomo Hug | creative content

No Billag No Svizzera // political ad



agency _ BMine

text / design / animation _ Giacomo Hug
voice _ Digilab
music _ Mattijs Muller, PremiumBeat

The Swiss federal popular initiative “No Billag” proposed the abolition of the public service broadcasting licence fee. This would have likely led to the disappearance of the public service broadcasting altogether.

I worked on the “No Billag No Switzerland” campaign by BMine Consulting to create this social media ad to explain why such initiative would have significantly damaged the Swiss Italian regional economy.